Just like any other social media platform, the key to success on Instagram comes down to one thing — followers. Whether you’re looking to launch your new fashion brand or showcase your style on the world stage, getting as many followers as possible should be your top priority as an Instagram user.
If you’re trying to build up your fashion-based Instagram profile, it can be hard to know what works and what doesn’t. Luckily, there are a few simple strategies that can help you grow your fashion profile even if you don’t have many followers yet—even if you only have five! With that in mind, here are some strategies you can use to grow your Instagram fashion profile and attract more of the right kind of followers to your page:
Create A Business Account
If you’re using Instagram for business purposes, experts recommend creating a business account. There are some restrictions on what you can post, but it’s also great for analytics and connecting with users outside of Instagram. That said, if you don’t plan on making money off your account, there’s no harm in using a personal one.
Don’t Be Hesitant to Use Hashtags
Hashtags will allow people looking for similar content to find your account. There are a few fashion hashtags that can bring you a lot of new followers, including #ootd, #fashion, and #styleblogger. If you’re starting with hashtags, it’s essential not to use too many in one post, focus on some that will gain traffic the most.
Have Photoshoots At Home
You don’t need a studio to take great photos of your products. All you need is your home and a white wall, specifically one that reflects light well. You can also be creative and make your studio at home. If you have your yard, you can maybe hang up some laundry to use as background. You can also lie down in the grass or grow flowers around to have as a backdrop. Whatever works! If this sounds appealing, it might take a bit of effort to make it look IG-worthy.
Landscaping professionals will help with creating backgrounds. Professionals can come over, install plants and even get your bushes creatively trimmed. They’ll be able to give you advice on what types of plants would work best for your needs.
Tag Brands In Your Posts
Another thing you can do is tag brands in your posts. In your caption or comment, tag a brand that’s relevant to your post, whether it’s one you shot yourself or not. If a brand re-posts your picture on their profile, they might tag you in it—but even if they don’t, tagging them is free promotion for your account. For example, you can buy a pair of shoes from a local brand and post about it on your personal Instagram feed. They might likely repost it on their page along with an @ mentioning you that links back to your profile. You can get followers from the ones who saw their repost!
Be Unique And Consistent With Your Photos
Have you ever found yourself scrolling through your Instagram and asking yourself, How did they get so many followers? Chances are it has something to do with one or both of these qualities. With over a billion people on social media, creating unique content that sticks out can be tricky. But when you manage to create a style that is all your own, people will naturally gravitate towards it. And once you have a following, it’s a must to stay consistent with your photos.
Engage With Other Influencers/Brands
If you want to get more exposure on your feed, head over to another influencer or brand within your niche. Click the like button on some of their posts! Make sure it’s not just with liking, but that you engage with that particular person and comment on their photos. This will let them know that you are interested in what they have to say. If they see your images and notice that you engage with others, then they may think of following you too.
Use Different Editing Apps
For fashion bloggers, editing is as essential as breathing. As much as people love natural shots and think you should use them more frequently than not, a feed that’s full of nothing but straight-from-the-camera photos will become boring and repetitive very quickly. That’s why it’s always important to keep on top of your editing game — it doesn’t just make for a more visually interesting feed, it can also help define your brand.
At face value, fashion blogging may seem like an easy way to make a quick buck. However, building and maintaining an engaged audience can be time-consuming and challenging. To be successful in any career, you need to persevere and stick with it, and that’s exactly what many bloggers do. While they sometimes struggle to make money at first, they are ultimately rewarded for their efforts by building a healthy community around their brand and finding rewarding work that aligns with their passions.