Coffee lovers spend more than $30 billion yearly on regular and specialty cups of the staple beverage. People from all walks of life come to a cafe to sip a cup of espresso while reading a book, working on their laptops, or chatting with friends. Although you might have a target audience, your cafe can lure all types of coffee drinkers from older individuals, young professionals, students, and millennials. Thus, your cafe business in Singapore can be a source of incredible profit if you do it right. Here are some pointers for a successful coffee shop:
1. A comfortable and chic interior is key
Your interior design should create an atmosphere that will appeal to every customer who enters your cafe. The furniture, lighting, color palette, and decors should be aesthetically attractive and can make the guests comfortable during their entire cafe experience. Cafe furniture should be a combination of comfort, functionality, and aesthetic. Provide your customers with designer coffee tables, trendy sofas, and outdoor bistro chairs that can give them comfort while they sip, eat, and talk.
Lighting is also one of the crucial elements of your cafe’s interior design. Soft ambient lights can make your guests comfortable and relaxed during their stay. These will make them feel that they are in a separate zone, away from the busyness of the everyday world. Your customers will initially notice the colors in your cafe. Stay away from brighter hues and go for pastel wall colors that will create a relaxing mood. Remember that your cafe hosts all types of people. Some customers like to interact while others prefer a bit of privacy. Make sure to have a separate area for clients who need a calm working space.
2. Acoustics matter
Your playlist is just as essential as the coffee and dessert you serve. Music has the power to set your customers’ moods and elevate their level of pleasure. Since you are running a cafe, you wouldn’t want to play fast and loud music that may cause disturbance rather than relaxation. It will be best if you choose the right genre, tempo, and volume that will kill the silence but will still allow conversation.
According to a study, fast-paced music leads to customers’ quicker exit, while music at a slow tempo encourages them to stay longer and spend more money. Depending on the present crowd, some of the genres that you might want to play are modern folk, alternative rock, chillwave, classical, jazz, and classic rock. Background melodies will transform your customers’ stay into a memorable experience.
3. More is not always better
While many entrepreneurs think that wide assortments are a crucial advantage, this can cause a drawback. Having an extensive list of products can cause anguish among your customers who are too hungry or thirsty to make a choice. Also, every additional item in your menu requires more management effort without contributing to your revenue and customer experience. So you must only serve the basic categories while limiting the offers of flavors and sizes.
Follow these pointers and make sure to consistently brew an exceptional cup of coffee and have the most friendly staff in your shop. Remember that customers frequent cafes for three reasons: the bean, vibe, and experience.